Behind the scenes of clipping.
Formats, hooks, algorithms, distribution. No theory, only what works.
Clipping or video ads?
Media buying, targeting, cost per thousand, perception: what separates a video ad campaign from a clipping campaign, and when to choose one or the other.
The campaigns we turn down
Library too thin, framework too rigid, budget below threshold: the four cases where a clipping campaign cannot work, and how to spot them.
Content that clips, and content that does not
Not all content lends itself to clipping. The criterion that decides whether a format will spread, and why corporate content almost always fails.
Clipper, a job in short supply
Demand for clippers grows faster than the number of trained editors. Why the job is in short supply, what it pays and how to get in without a degree.
Clipping in France in figures
Real CPMs, earnings per clip, production volumes: the data observed on the French clipping market, from campaigns run by ViralClips®.
How to choose your clipping agency
Clipper network, billing model, reporting, brand framework: the 7 criteria to review before signing with a clipping agency, and the traps.
Clipping agencies in France in 2026
Who does clipping in France in 2026? Overview of known players, positioning, billing models and criteria to choose based on your profile.
How much does a clipping campaign cost?
How much does a clipping campaign cost? Real CPMs, budget thresholds, comparison with paid ads and what makes the price vary. Figures included.
Clipping or UGC: which to choose
Clipping and UGC are often confused. Differences in production, cost, volume and control, and how to know which one fits your situation.
Making a clip that breaks through: the method
Why some clips pass a million views and others stay at 300. Sequence choice, hook, subtitles and posting rhythm explained.
Becoming a clipper: what it really pays in 2026
How much does a clipper earn in 2026? Pay per view, thresholds, multipliers and the method to start without an audience or costly gear.
Why good content is no longer enough
Producing good content no longer guarantees visibility. Why distribution has become the real bottleneck, and how to get around it.
Clipping explained to brands
Clipping turns your long-form content into hundreds of clips distributed by a community of creators. Mechanics, CPM cost and conditions for success.
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